In the upcoming website revamp one of the main concerns, outside of format and graphics, is bringing the library together on the website. The concept of a virtual branch is heavy in the air, the idea of ‘walking’ into the website and knowing where to go. Intuitiveness, in short. This can be a tricky concept, since no two users will go to the same place or even have the knowledge to find those places the first time. That is why making the navigation and the layout as open and friendly as possible, yet keeping a keen and contemporary look is so important.
However, perhaps even more than this is showing our users what we have. Even customers that come into our library on a frequent basis often don’t realize the myriad of programs and services that the library offers. It’s only on the off chance they pick up a flyer or see a poster on the wall, just that one time. But is usually only takes that one thing to get them hooked. This is where I hope Web 2.0 technology will lend a helping hand. Already we’re putting ourselves out there on Flickr and Librarything and both have done well for the limited uses we’re currently employing them for. But they can do so much more. Using a blog to promote events and allow users to comment on whats going on, to give their feedback on things, what they like and what they don’t. That is important to any business these days, feedback when and where the customer wants it. RSS to keep them updated, along with explinations on how to use it, since we can’t assume anymore, about anything. And things like Flickr to chronicle what has happened, changes in the library, the history in pictures instead of dry paragraphs. That is what brings the library to life.
It will take time of course, though setting up and using Web 2.0 utilities is a heck of a lot easier than writing CSS and XML, I can tell you that right now. I’m rambling by this point, yes, but this is important to create a virtual branch that is as interactive as a physical one. (And perhaps less intimidating too.)